Ultimate Franchise Systems Inc. Names New Food Concept

Focuses Marketing Concept to Large Employment Centers

Feb 6, 2007 - 11:40
Ultimate Franchise Systems, Inc. (OTC Pink Sheets: UFSJ) today announced the name of its fast casual food concept that has been developed to focus on high rise buildings, office complexes and commercial/industrial centers. Espresscio Kiosks, named for its inference to quick service as well as specialty coffee products, will focus on offering breakfast, lunch and snack food service locations to owners and leasing agents of large commercial complexes.

"We believe the Espresscio formula is one of great interest to large employment centers and their employment base," explained Dan Patterson UFSJ COO. "We can develop food concepts with profitable unit level economics for opportunities like this because Ultimate is not a company with just one franchising concept. We have the funding in place, the operational flexibility and management skills in place, the food purchasing co-operative in place, and the sales operations in place to develop concepts like this and take them into profitable reality."
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Patterson continued, "In today's employment centers commercial leasing companies want to have food services close by to keep their corporate clients and employees happy. Our operators, who will buy operating licenses from UFS, want efficient operations that offer a variety breakfast and lunch menu, yet keep in line with affordable overhead and labor costs. Ultimate is interested in the gains we have from licensing fees and our food co-operative. We see this as a potentially, very lucrative market for our company.

Espresscio operations will generally operate from 7 a.m. - 4 p.m. Monday through Friday in a custom designed kiosk approximately 150 sq. ft. in size or smaller. The food menus for each location will include custom made sandwiches, fresh salads and daily soups. Each location is also slated to serve a variety of premium coffee beverages from Sackets Harbor Coffee Co., fruits smoothies and specialty desserts.

A new Espresscio website is currently being developed, www.OwnACafe.com.