Burger King Launces Nickelodeon's The Fairly Oddparents(TM) Promotion
Beginning February 9, 2004, the promotion will showcase ten toys featuring all of the favorite Fairly OddParents(TM) characters, including Timmy, Cosmo and Wanda!
"Fantasy and magic are integral components of every child's playtime fun," said Brian Gies, senior director, youth and family marketing, Burger King Corporation. "This latest promotion in our long-term partnership with Nickelodeon brings the magical antics of The Fairly OddParents(TM), one of Nickelodeon's most popular TV series, to BURGER KING kids meals with an assortment of collectible toys that will inspire even more imaginary adventures."
About The Toys
Each toy features popular Fairly OddParents(TM) characters based on the television cartoon, including Invisible Timmy, Spectacular Sparks Cosmo, Crash Nebula Magic Roll Away Bed, Cosmo & Wanda Aqua-Clip Fishbowl, Disappearing Vicky, Glo & Go Fairy-Go-Round, Chin-Powered Crimson Chin, Timmy-to-Cleft Wonder Changer, OddParents(TM) Stuffin' Plush Fishbowl and Crash Landing Mark The Alien.
Magical Codes Add Online Excitement
Each "magical" Fairly OddParents(TM) character toy comes with one of five online codes that unlock unique Fairly OddParents(TM)-themed digital prizes at www.burgerkingFOP.nick.com, including a mouse pointer, printable locker poster, wallpaper, 500 Nick Points, and e-cards. Plus, kids will get access to a bonus prize, a limited edition screensaver, if they collect and type in all five codes.
"We are proud of the relationship we have built with Burger King Corporation," said Pam Kaufman, senior vice president, marketing, Nickelodeon. "They do an excellent job at bringing our properties to life through promotion."
A Magical Promotion
Burger King Corporation will launch a full marketing program for The Fairly OddParents(TM) promotion, including television, in-restaurant merchandising, a birthday mailer to Big Kids Club members and the Adventures newsletter. Kids can also log on to a special interactive promotion site at www.burgerking.com to learn more about the ten fun Fairly OddParents(TM) toys.
About The Fairly OddParents(TM)
The Fairly OddParents(TM) cartoon tells the story of Timmy Turner, an ordinary boy overlooked by his parents and tormented by his "icky" babysitter, Vicky. Life stinks for Timmy until -- poof! -- two characters called Wanda and Cosmo appear and introduce themselves as Timmy's fairy godparents! The silly sidekicks have a duty to fulfill Timmy's wishes, and this leads to many goofy adventures. With clever jokes, smart dialogue and funny lessons; the show has become one of the most popular shows on TV for kids and adults alike.
About The Toys
Each toy features popular Fairly OddParents(TM) characters based on the television cartoon, including Invisible Timmy, Spectacular Sparks Cosmo, Crash Nebula Magic Roll Away Bed, Cosmo & Wanda Aqua-Clip Fishbowl, Disappearing Vicky, Glo & Go Fairy-Go-Round, Chin-Powered Crimson Chin, Timmy-to-Cleft Wonder Changer, OddParents(TM) Stuffin' Plush Fishbowl and Crash Landing Mark The Alien.
Magical Codes Add Online Excitement
Each "magical" Fairly OddParents(TM) character toy comes with one of five online codes that unlock unique Fairly OddParents(TM)-themed digital prizes at www.burgerkingFOP.nick.com, including a mouse pointer, printable locker poster, wallpaper, 500 Nick Points, and e-cards. Plus, kids will get access to a bonus prize, a limited edition screensaver, if they collect and type in all five codes.
"We are proud of the relationship we have built with Burger King Corporation," said Pam Kaufman, senior vice president, marketing, Nickelodeon. "They do an excellent job at bringing our properties to life through promotion."
A Magical Promotion
Burger King Corporation will launch a full marketing program for The Fairly OddParents(TM) promotion, including television, in-restaurant merchandising, a birthday mailer to Big Kids Club members and the Adventures newsletter. Kids can also log on to a special interactive promotion site at www.burgerking.com to learn more about the ten fun Fairly OddParents(TM) toys.
About The Fairly OddParents(TM)
The Fairly OddParents(TM) cartoon tells the story of Timmy Turner, an ordinary boy overlooked by his parents and tormented by his "icky" babysitter, Vicky. Life stinks for Timmy until -- poof! -- two characters called Wanda and Cosmo appear and introduce themselves as Timmy's fairy godparents! The silly sidekicks have a duty to fulfill Timmy's wishes, and this leads to many goofy adventures. With clever jokes, smart dialogue and funny lessons; the show has become one of the most popular shows on TV for kids and adults alike.
