Quiznos hopes to bowl over buyers with bread bowls
If there's one sign in 2006 that the low-carb fad is officially dead, it might be this: The bread bowl is about to make a comeback.
Quiznos Sub, the trendy sandwich chain best known for its toasted subs, this week will introduce nationally three varieties of Toasted Gourmet Bread Bowls. They can be had not only with soup or chili, but also stuffed with rings of toasted cheese and chunks of roast chicken or beef.
Bread is something "that anyone on Atkins avoids like the plague," says Sherri Daye Scott, editor of QSR, a fast-food industry trade publication. "It must be the end of low-carb."
And, perhaps, the start of a who'd-a-thunk-it fast-food trend. Quiznos says it's the first national fast-food chain to sell bread bowls. The move is an attempt to inch closer to more upscale Panera Bread, the "fast-casual" chain that says it sells one in five soup orders in a bread bowl. It also might help Quiznos distinguish itself from Subway, which now sells hot subs.
All this comes at a time when overall bread sales - after years of decline - might finally be rising. Sales of bread were up 1.2% for the 52-week period ended Sept. 4, while rolls and buns were up 4.3% for the same period, reports Information Resources.
External Source - For the complete article click here
Source - USATODAY
Bread is something "that anyone on Atkins avoids like the plague," says Sherri Daye Scott, editor of QSR, a fast-food industry trade publication. "It must be the end of low-carb."
And, perhaps, the start of a who'd-a-thunk-it fast-food trend. Quiznos says it's the first national fast-food chain to sell bread bowls. The move is an attempt to inch closer to more upscale Panera Bread, the "fast-casual" chain that says it sells one in five soup orders in a bread bowl. It also might help Quiznos distinguish itself from Subway, which now sells hot subs.
All this comes at a time when overall bread sales - after years of decline - might finally be rising. Sales of bread were up 1.2% for the 52-week period ended Sept. 4, while rolls and buns were up 4.3% for the same period, reports Information Resources.
External Source - For the complete article click here
Source - USATODAY
