Country Style Cooking Restaurant Chain Reports Second Quarter 2011 Financial Results

2Q11 Revenues up 39.4% YoY to RMB234.3 Million

2Q11 Net Loss was RMB14.5 Million

2Q11 Non-GAAP Adjusted Net Income was RMB7.6 Million

New restaurant opening target of FY11 raised to between 70 and 80

Country Style Cooking Restaurant Chain Co., Ltd (NYSE: CCSC), a fast-growing quick service restaurant chain in China, today announced unaudited financial results for the second quarter of 2011.

Second Quarter 2011 Financial Highlights

• Revenues in the second quarter of 2011 were RMB234.3 million ($36.3 million), an increase of 39.4% from RMB168.0 million in the same quarter of 2010.


• Comparable restaurant sales increased by 6.3% from the same quarter of 2010. There were 88 restaurants in the comparison.


• Restaurant level operating margin was 15.6%, a decrease of 170 basis points from a year ago.


• Net Loss for the quarter was RMB14.5 million ($2.2 million), compared to Net Income of RMB12.5 million in the same quarter of 2010. The change from net income in the corresponding period in the prior year to net loss in the current period was primarily due to a one-time tax levy of RMB17.8 million. Non-GAAP adjusted net income, which excludes the one-time tax levy of RMB 17.8 million and share-based compensation expenses of RMB4.3 million, was RMB7.6 million ($1.2 million), decreased from RMB13.5 million in the same quarter of 2010.


• Diluted loss per American depositary share ("ADS") were RMB0.56 ($0.09). Non-GAAP adjusted diluted earnings per ADS, which excludes the one-time tax levy and share-based compensation expenses, was RMB0.29 ($0.04). Each ADS represents four ordinary shares of the Company.

Ms. Hong Li, chairman and chief executive officer of Country Style Cooking, commented, "We are pleased to be maintaining top-line growth for the second quarter 2011 and achieve increased same store sales growth from the previous quarter during this traditionally slow season. During the second quarter, our operating expenses increased as we sped up expansion and added a net of 19 new restaurants in Chongqing, Chengdu and Xi'an. Based on the success of executing our expansion plan during the first half of 2011, we are slightly raising the target range for new restaurant openings for the full year 2011 from between 65 and 75 openings to between 70 and 80."

Ms. Hong Li continued, "In response to rising inflation, we embarked on a multi-tier pricing strategy toward the end of the second quarter, whereby we have increased average menu prices by between five to ten percent in approximately two-thirds of our restaurants."

Mr. Roy Rong, chief financial officer of Country Style Cooking, added, "Our net income came in negative for the second quarter, mainly due to the one-time tax levy that we explained in detail in our June 20, 2011 press release. Our operating income was affected by the large number of new restaurants that we opened recently. However, we believe that our growth strategy, which has sacrificed some short-term profitability, is the right strategy for the Company in the long run."

Second Quarter 2011 Financial Performance

Revenues in the second quarter 2011 increased 39.4% to RMB234.3 million ($36.3 million) from RMB168.0 million in the same period 2010. The revenue growth was driven mainly by an increase in the number of restaurants and corresponding growth in restaurant sales. During the quarter, the Company opened a net of 19 new restaurants, bringing the total restaurant count to 159 as of June 30, 2011, compared to the total restaurant count of 101 as of June 30, 2010.

Costs of food and paper increased 37.6% to RMB109.2 million ($16.9 million) in the second quarter of 2011 from RMB79.4 million in the same quarter of 2010, primarily as a result of restaurant expansion and increased food costs. As a percentage of revenues, cost of food and paper decreased to 46.6% in the second quarter of 2011 from 47.2% in the same quarter of 2010.

Restaurant wages and related expenses increased 48.5% to RMB40.2 million ($6.2 million) in the second quarter of 2011 from RMB27.1 million in the same quarter of 2010, mainly due to increased headcount and wage levels. As a percentage of revenues, restaurant wages and related expenses were 17.2% in the second quarter of 2011, compared to 16.1% in the same period in 2010.

Restaurant rent expenses increased 50.0% to RMB22.5 million ($3.5 million) in the second quarter of 2011 from RMB15.0 million in the same quarter of 2010. As with other expense categories, this primarily arose from expansion of our restaurant network. As a percentage of revenues, restaurant rental expenses increased to 9.6% in the second quarter of 2011 from 8.9% in the second quarter of 2010.

Restaurant utility expenses increased 41.9% to RMB14.8 million ($2.3 million) in the second quarter of 2011 from RMB10.4 million in the same quarter of 2010, mainly due to the increase in the number of restaurants. As a percentage of revenues, restaurant utility expenses increased slightly to 6.3% in the second quarter of 2011 from 6.2% in the second quarter of 2010.

Other restaurant operating expenses increased 55.6% to RMB11.1 million ($1.7 million) in the second quarter of 2011 from RMB7.1 million in the same quarter of 2010. As a percentage of revenues, other restaurant operating expenses increased to 4.7% in the second quarter of 2011 from 4.2% in the second quarter of 2010.

Restaurant-level operating margin was 15.6% in the quarter, a decrease of 170 basis points over the prior year period. The decrease was primarily driven by increased restaurant labor costs and rent expenses, and partially offset by leverage from food and paper cost.

Selling, general and administrative (SG&A) expenses increased 105.7% to RMB15.7 million ($2.4 million) in the second quarter of 2011, compared to RMB7.6 million in the same period of 2010, reflecting an increase in non-cash share-based compensation expenses, professional fees and administrative staff costs. Share-based compensation expenses included in SG&A amounted to RMB3.6 million ($0.6 million) in the second quarter of 2011, compared to RMB0.7 million in the second quarter of 2010. As a percentage of revenues, SG&A expenses increased to 6.7% in the second quarter 2011 from 4.5% in the same quarter of 2010.

Depreciation expense for the second quarter 2011 amounted to RMB8.7 million ($1.3 million), representing an increase of 80.6% as compared to RMB4.8 million in the same quarter of 2010, primarily because of the increase in total fixed assets as a result of restaurant network expansion. As a percentage of revenues, depreciation expense increased to 3.7% in the second quarter of 2011 from 2.9% in the same quarter of 2010.

Pre-opening expenses were RMB3.2 million ($0.5 million) in the second quarter of 2011. The pre-opening expenses in second quarter of 2010 were separated from other restaurant operating expenses for comparison purposes.

Impairment charges were RMB3.8 million ($0.6 million) in the second quarter of 2011, representing charges related to IT software used in our restaurant network and asset impairment charges in two underperforming restaurants.

Income from operations for the second quarter 2011 decreased 66.9% to RMB5.1 million ($0.8 million) from RMB15.5 million in the same period in 2010.

Operating margin in the second quarter of 2011 was 2.2%, compared to 9.2% in the same quarter of 2010.

Income tax expenses in the second quarter of 2011 amounted to RMB21.9 million ($3.4 million) primarily due to the one-time tax levy related to the withdrawal of previously granted preferential tax treatment.

Net loss was RMB14.5 million ($2.2 million), compared to Net Income of RMB12.5 million in the second quarter of 2010. Non-GAAP adjusted net income, which excludes the one-time tax levy and share-based compensation expenses, decreased to RMB7.6 million ($1.2 million) in the second quarter of 2011 from RMB13.5 million in the prior year's second quarter.

Diluted net loss per ADS was RMB0.56 ($0.09) in the second quarter of 2011, compared to diluted net income per ADS of RMB0.60 in the second quarter of 2010. Non-GAAP adjusted diluted net income per ADS, which excludes the one-time tax expense and share-based compensation expenses, decreased to RMB0.29 ($0.04) in the second quarter of 2011 from RMB0.67 in the second quarter of 2010. The Company had approximately 25.9 million weighted average diluted ADSs outstanding during the quarter ended June 30, 2011.

As of June 30, 2011, the Company had cash and cash equivalents of RMB495.2 million ($76.6 million), compared to RMB612.6 million as of December 31, 2010. As of June 30, 2011, the Company also had short-term investment of RMB101.3 million ($15.7 million), of which RMB100 million ($15.5 million) was an investment product purchased from Hua Xia Bank, a bank headquartered in Beijing, China.

Net cash provided by operating activities was RMB47.2 million ($7.3 million) in the six months ended June 30, 2011, up 13.1% from RMB41.7 million in the six months ended June 30, 2010.

Outlook

For full year 2011, the Company now expects 70 – 80 new restaurant openings, up from 65 - 75.

For the third quarter of 2011, the Company currently estimates that its revenue will be between RMB281 million (US$43.5 million) and RMB291 million (US$45.0 million), representing a year-over-year growth of between approximately 34.3% and 39.1%.




About Country Style Cooking Restaurant Chain Co., Ltd.

Country Style Cooking Restaurant Chain Co., Ltd (NYSE: CCSC) ("Country Style Cooking") is a fast-growing quick service restaurant chain in China, offering delicious, everyday Chinese food to customers who desire fast and affordable quality meals. Country Style Cooking directly operates all of its restaurants and is the largest quick service restaurant chain in Chongqing municipality, home to Sichuan cuisine, one of the best-known Chinese regional cuisines.