Tropical Smoothie Cafe Launches National Advertising Campaign with SNL's Chloe Fineman
Fineman becomes the brand's 'Tropic Time Concierge,' transporting guests to everyday getaways in support of the new Tropic Bowl menu rollout
Atlanta-based Tropical Smoothie Cafe today announced the nationwide rollout of a new flavor-packed line of Tropic Bowls and a refreshed breakfast menu as part of a national advertising campaign starring Saturday Night Live's Chloe Fineman. Fineman serves as the brand's "Tropic Time Concierge" – a spunky, sunny hotel concierge who helps guests treat themselves to everyday getaways in the form of better-for-you Tropic Bowls.
For years, Tropical Smoothie Cafe has aspired to provide an escape from everyday life with its tagline, You're on Tropic Time Now®. With the "treat yourself" movement becoming a cultural phenomenon (#treatyourself has over 3.6 billion views on TikTok), Tropical Smoothie Cafe is debuting new menu items and reimagining its Tropic Time campaign as a whimsical beach resort with Fineman at the helm, ready to offer five-star luxury to guests. Her first recommendation as Concierge? The new Tropic Bowls.
New Tropic Bowls: A spoonful of sunshine
Tropical Smoothie Cafe has introduced four new flavorful Tropic Bowls topped with fruit, granola, and chia seeds on the bases of acai, chia oatmeal pudding, or yogurt, perfect as a breakfast meal or anytime snack. Tropic Bowl flavors include:
- Acai Bowl: acai base, fresh strawberries, fresh blueberries, sliced banana, coconut, granola, chia seeds & honey
- Chia Oatmeal Pudding: a blend of chia seeds, red quinoa, coconut milk & steel cut oats topped with Chobani® Greek Yogurt, fresh blueberries, sliced banana, granola, chia seeds & honey
- Green Dream Yogurt: Chobani® Greek Yogurt blended with avocado, lime, honey, spinach & kale, topped with mango, fresh blueberries, granola, coconut, chia seeds & honey
- Mixed Berry Greek Yogurt: Chobani® Greek Yogurt topped with fresh strawberries, fresh blueberries, granola, almonds, chia seeds & honey
Following a test in select markets, Tropic Bowls are now available nationwide in all 1,300+ Tropical Smoothie Cafe locations.
"At Tropical Smoothie Cafe, we constantly strive to offer our guests made-to-order, better-for-you options that cater to on-the-go lifestyles. Our new Tropic Bowls offer flavorful options to help guests take a mental vacation any time of the day," said Deborah von Kutzleben, CMO of Tropical Smoothie Café, LLC. "Chloe is a great fit as our Tropic Time Concierge. She brings a sense of fun, lightheartedness, and style to anything she touches, which is exactly what we hope to share with our guests through this campaign. These days, everyone could use a break in their day to treat themselves, and we want to help provide that with our Tropic Bowls. We hope guests feel like being whisked away to a tropical resort with every spoonful!"
