Taco John's Names Jackie Secor As New Chief Operating Officer

Taco John's, a prominent Mexican quick-service restaurant chain, announced the appointment of Jackie Secor as Chief Operating Officer. Secor, who brings over 25 years of experience in restaurant management and operations, will focus on streamlining operations and supporting the brand's expansion and franchisee success.

Secor's career includes significant roles in operations and training, most notably as Senior Vice President of Operations and Training at GoTo Foods. Her experience spans both franchise and corporate leadership, providing her with a comprehensive understanding of the restaurant industry from the ground up. At Taco John's, Secor will oversee restaurant operations, technology, and training, collaborating with various departments to enhance overall performance and operational efficiency.

This strategic appointment aligns with Taco John's ongoing efforts to expand its market presence through single and multi-unit development. The brand has recently introduced initiatives like the Path to Ownership structure, which aims to support and sustain franchisee growth. Secor's role will be crucial in driving these initiatives forward, focusing on increasing Average Unit Volume (AUV) and expanding the brand's footprint into new communities.

Secor's approach emphasizes structured collaboration and data-driven strategies to optimize restaurant operations and profitability. Her leadership is expected to reinforce Taco John's commitment to a people-first culture, prioritizing franchisee support and success.