Taco Bell ranked top among most mentioned QSR companies on Reddit in 2023

In the fast-paced realm of quick service restaurants (QSRs), a few names consistently echo through the corridors of Reddit, shaping public opinion and culinary trends. In 2023, Taco Bell Corp (Taco Bell) occupied the first position among the top 10 most mentioned QSR companies on Reddit, according to the Social Media Analytics Platform of GlobalData.

“Top 10 QSR Companies on Reddit in 2023”, a report from GlobalData’s Social Media Analytics Platform, reveals the top 10 popular QSR giants among Redditor discussions based on volume. The remaining top-mentioned QSR companies were Starbucks Corp, Chipotle Mexican Grill Inc, McDonald’s Corp, Burger King Corp, KFC Corp, Subway, Pizza Hut Inc, Domino’s Pizza Inc, and Popeyes Louisiana Kitchen Inc.

Smitarani Tripathy, Social Media Analyst at GlobalData, comments: “In 2023, Redditors were buzzing about QSRs, with Taco Bell leading the pack, holding a 31% conversation share. Reddit users have voiced their displeasure over Taco Bell’s rising prices and what they perceive as subpar ingredient quality in comparison to local eateries. Nevertheless, any annoyance with mobile ordering systems is counteracted by the pleasure derived from receiving free food and the wide array of sauce options, factors that contribute positively to the brand’s charm and customer satisfaction.”

Starbucks maintains a robust dialogue on Reddit, holding a 22% share of QSR discussions among the top ten most mentioned companies in 2023. While Redditors commend the financial health of its drive-thru model, they raise concerns about product quality and the ethics of legal disputes. Starbucks’ pricing also sparked debate among Redditors, where some support the higher costs for perceived quality, while others argue they’re too steep, highlighting a clash between brand loyalty and cost concerns.

‘Pricing’ was the key topic of discussions related to the QSR companies, and they indicate mostly negative sentiments among the Redditors. Other key topics of discussions were health concern, menu options, customer service, and Online Ordering.