Smoothie King Reports Robust Expansion in 2024, Plans for Further Growth in 2025
Smoothie King has disclosed its 2024 business results, revealing impressive expansion with 84 new store openings nationwide. This achievement surpasses the 2023 total of 81 new stores and includes new franchises across 24 states and 39 DMAs.

Smoothie King has disclosed its 2024 business results, revealing impressive expansion with 84 new store openings nationwide. This achievement surpasses the 2023 total of 81 new stores and includes new franchises across 24 states and 39 DMAs.
Indianapolis, Dallas-Fort Worth, and Atlanta were among the top markets for franchise agreements. Existing franchisees signed 68% of these agreements, reflecting their sustained faith in Smoothie King's growth prospects.
The last quarter of 2024 alone saw the opening of 25 new stores, including the company's 1,200th domestic location. Ten new locations were in Chicago, one of the company's fastest-growing markets. December saw a record-breaking 11 store openings, the highest December monthly total in the company's history.
Chris Bremer, Smoothie King's Chief Development Officer, credited these milestones to the dedication of its franchisees and the strength of the brand. Setting high expectations for 2025, the company targets more than 100 new store openings. In line with these plans, 26 new store commitments were signed in the fourth quarter of 2024.
Expansion plans for 2025 also include strategic market entries, such as Phoenix, AZ, as part of the company's plans to grow its presence in the Southwest. Smoothie King aims to further support healthy and active lifestyles with products made from whole fruits and organic vegetables. The company's strategic partnerships continue, with a new collaboration with Crunch Fitness kicking off, offering exclusive benefits for Crunch members and Smoothie King Healthy Rewards members.
In 2024, Smoothie King received recognition for its accomplishments and franchisee satisfaction, featured in the Franchise Business Review's Franchise Rock Stars of 2024, QSR Magazine's 2024 QSR50 List, and Entrepreneur Magazine's Franchise 500 list for 2025.