Smoothie King Expands with 13 New Stores and 20 Future Commitments in Q1 2025

Smoothie King reported consistent growth in its Q1 2025 business update. The company launched 13 new stores and added 20 new store commitments to its development pipeline.

This quarter, Smoothie King opened new stores in eight states, seven of which were in its home state of Texas. This underlines the brand's strong presence and continued demand in this region. The company is well-positioned to maintain this momentum into Q2.

The new agreements span 15 markets across 12 states, including several multi-unit deals in key markets like Long Island, New York, and Phoenix, Arizona. This expansion extends Smoothie King's national footprint. Approximately 60% of these signings were secured with existing franchisees, showing their sustained confidence in the brand.

Besides its steady growth, Smoothie King continues to improve the guest experience with new promotions and product launches. The company started 2025 with innovations designed to help guests maintain their health and wellness goals, including the Resolution Menu and Personal Trainer Discount Program.

In January, Smoothie King began testing a new food menu called "Power Eats" at select locations in Texas. This menu is meant to complement smoothies and includes high-protein, flavorful options with premium ingredients.