Sigri Indian BBQ Expands with New Franchise in Hillsborough, New Jersey

Sigri Indian BBQ has announced a new franchise agreement to establish a location in Hillsborough, New Jersey. The new site is scheduled to open in 2026 and will be locally owned and operated. This expansion aims to strengthen Sigri's presence in its home state, following its recent multi-unit agreement in Chicago.

A local entrepreneur will manage the Hillsborough franchise with a background in cybersecurity and technology. This individual aims to leverage their analytical skills and entrepreneurial experience to operate the new Sigri location.

Sigri Indian BBQ, established in 2015, specializes in North Indian barbecue, drawing inspiration from traditional roadside restaurants known as 'dhabas.' The franchise offers a menu that includes kebabs, spiced bowls, and kathi rolls, utilizing open-flame cooking techniques. The brand's menu is designed to reflect India's street food culture while being accessible to a broad audience.

This new franchise agreement is part of Sigri's strategy to expand within the ethnic fast-casual dining sector. The company offers a business model that features a low barrier to entry and a flexible footprint, aiming to attract franchise partners interested in scalable growth opportunities.

The announcement of the Hillsborough location follows Sigri's expansion efforts in Chicago, indicating a growing interest in North Indian barbecue within the fast-casual dining market. Sigri's parent company, Craveworthy Brands, supports its franchise partners with operational guidance and a streamlined business model.