First CD in the Series Debuts on August 3 and Features Exclusive, New Recordings...
DreamWorks Animation SKG and McDonald's Corporation announced a two-year worldwi...
Successful 'limited-time only' promotions
Burger King is caught in a chicken fight with rock band Slipknot, which claims t...
Louisiana, Mississippi, Alabama take huge revenue hit in wake of Katrina
After conducting thousands of marketing research studies and asking hundreds of ...
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From fragrance makers to apparel retailers, U.S. companies are making a bigger e...
McDonald's, Best Buy Team Up Again in Monopoly Game Promotion
The Ultimate Marketing Program! By providing restaurant customers with appropria...
MasterCard's ongoing Priceless campaign has proved to be as close to a consisten...