Rohit Kapoor Joins Whataburger As Chief Digital Officer

Whataburger has announced the appointment of Rohit Kapoor as its Executive Vice President, Chief Digital and Technology Transformation Officer. Kapoor will assume his role on October 27 and will be based at the company's headquarters in San Antonio.

Kapoor brings extensive experience from his previous roles, including serving as Executive Vice President and Chief Information Officer at Claire's. During his tenure at Claire's, he was responsible for modernizing the company's technology infrastructure and enhancing digital engagement. Kapoor has also held senior positions at Starbucks and YUM! Brands, where he led technology initiatives across North America and international markets.

In his new role at Whataburger, Kapoor will oversee the company's digital strategy and technology transformation roadmap. His responsibilities will include aligning the enterprise-wide digital strategy and developing scalable infrastructure to support Whataburger's expansion efforts. Kapoor's appointment comes as Whataburger marks its 75th anniversary, a period during which the company is focusing on technological advancements to enhance customer and team member experiences.

Kapoor holds a Master of Computer Applications from IMT Ghaziabad and a Bachelor of Commerce (Honors) from Delhi University. He also serves on the Board of Directors of the Gleam Network, a non-profit organization focused on mentorship and leadership development within the restaurant industry.

Whataburger operates over 1,100 restaurants across 17 states, employing more than 52,000 individuals.