QDOBA Signs Agreement for 50 New Restaurants in Southwest U.S.

QDOBA has entered into an agreement with B Wild Investments, LLC to develop 50 new restaurants across the southwestern United States. The expansion will focus on key cities, including Salt Lake City, St. George, Albuquerque, Las Vegas, and areas near Colorado Springs. This development is part of QDOBA's strategy to double its footprint by 2032.

The agreement also includes B Wild Investments' acquisition of one of QDOBA's largest franchisees, with the transaction expected to close in the fourth quarter of 2025. Barry Dubin, the founder and CEO of B Wild Investments, is leading the expansion. Dubin has a history of scaling consumer brands, having co-founded KBP Brands, which operates over 1,000 restaurant units.

This announcement follows a period of significant growth for QDOBA, which has signed nearly 20 new franchise agreements in the past year. These include locations in Pittsburgh, Dallas-Fort Worth/Waco, and several markets in Ohio. The company is also pursuing expansion in Florida, Texas, California, Georgia, Alabama, Louisiana, and Tennessee.

QDOBA currently operates in 45 states and is targeting both traditional and non-traditional locations, such as airports, universities, and military bases. The company has over 600 future restaurants in its development pipeline.