PrimoHoagies Names Glen Brandeburg Chief Operating Officer
PrimoHoagies has appointed Glen Brandeburg as chief operating officer, with responsibility for operating systems, franchise support infrastructure and execution across the franchise system.
Brandeburg will develop systems intended to help franchisees execute consistently as PrimoHoagies expands into new markets. His appointment follows the additions over the past year of Senior Vice President of Development Angela Coppler, Chief Financial Officer Alex Chu and Vice President of Marketing Madalyn Weintraub.
The leadership team’s priorities include strategic growth through market development and franchise recruitment; franchisee profitability through financial visibility and operational discipline; brand differentiation through the company’s product story; and operations through systems for franchisees.
Brandeburg has more than three decades of restaurant leadership experience in corporate operations, franchise support, field leadership, executive management and multi-brand franchise operations. His previous experience includes senior leadership roles at Wendy’s in corporate and franchise operations. He supported markets at Wendy’s before serving as division vice president overseeing operations across about 800 restaurants.
He later led restaurant services initiatives involving corporate strategy and field execution. Brandeburg subsequently worked on the franchise side of the business and served as president of a multi-brand restaurant organization that operated Wendy’s, Papa John’s, and a regional concept.
Brandeburg and Coppler previously worked together at Wendy’s for more than 14 years. During that period, they worked across operations and development on restaurant reinvestment initiatives involving restaurant performance, franchisee economics and long-term growth.
PrimoHoagies’ operations strategy will focus on making restaurant practices repeatable, simplifying operations for franchisees and maintaining standards for quality, consistency and guest experience.
The company plans to capture operational practices across its system and develop playbooks for franchisees. It also plans to provide operators with business intelligence, reporting tools and operating systems intended to reduce operational complexity.
PrimoHoagies is continuing expansion across the country and seeking franchise partners.
