P.F. Chang's Names Holly Smith Chief Marketing Officer

P.F. Chang's announced the appointment of Holly Smith as Chief Marketing Officer. Smith will report directly to Chief Executive Officer and President Jim Mazany.

In her new role, Smith will lead the development and execution of P.F. Chang's marketing strategy. Her responsibilities will include:

- Guiding the evolution of P.F. Chang's brand.

- Driving connections with guests.

- Overseeing creative campaigns.

- Strengthening the company's market presence.

- Leading integrated digital initiatives.

- Overseeing storytelling and customer engagement efforts.

Smith's leadership will focus on marketing efforts designed to support long-term growth. She will oversee all aspects of the company's marketing, with an emphasis on delivering campaigns, fostering customer loyalty, and amplifying the brand's global presence.