Pappas Restaurants to Acquire On The Border, Amplifying Its Tex-Mex Offerings
Pappas Restaurants, a Texas-based family-owned group, has successfully bid for the On The Border Mexican Grill & Cantina, broadening its reach in the Tex-Mex category. The acquisition, awaiting court approval, is anticipated to conclude in the coming weeks.
Pappas Restaurants has emerged victorious in an auction for the On The Border Mexican Grill & Cantina. The transaction is pending court approval and is projected to be finalized in the following weeks. This acquisition will augment Pappas' offerings in the Tex-Mex category by integrating a nationwide recognized concept.
Fusing these two Texas-based restaurant brands will broaden Pappas' reach, allowing it to serve a larger demographic across more markets. On The Border's value-centric approach is an excellent fit with Pappasito's Cantina, which is known for its fresh ingredients, sizzling fajitas, and lively atmosphere.
With a wealth of experience in managing successful restaurant brands, Pappas Restaurants plans to apply its operational model and dedication to quality and hospitality to fortify and modernize On The Border locations. The guest experience at On The Border will remain rooted in the vibrant, welcoming environments both brands are renowned for.
Pappas Restaurants is considering methods to enhance On The Border's menu, operations, and guest experience while honoring the brand's history and popular offerings.
Pappas Restaurants, based in Houston, Texas, is a family-run operation with an array of iconic brands, including Pappadeaux Seafood Kitchen, Pappasito's Cantina, Pappas Bar-B-Q, and Pappas Bros. Steakhouse.
On The Border Mexican Grill & Cantina, founded in 1982 in Dallas, Texas, has been serving Tex-Mex cuisine for over four decades. The brand quickly became a fixture in the casual dining scene. Currently, On The Border operates 60 company-owned restaurants across 18 states and has 20 franchised locations in the U.S. and South Korea.
