Noodles & Company Appoints Ruder Finn As PR Agency

Ruder Finn has been selected as the public relations agency of record for Noodles & Company. The partnership will involve Ruder Finn delivering brand storytelling and integrated campaigns aimed at enhancing customer engagement and expanding the restaurant chain's customer base.

The collaboration is part of Ruder Finn's strategy to expand its Brand Experience practice, particularly in the food and beverage sector. This move comes as the fast-casual dining category is experiencing growth, influenced by changing consumer dining habits and a demand for convenience and quality.

The partnership commenced last month with the launch of a new promotional menu offering called Delicious Duos, which aims to provide guests with more variety and value. Ruder Finn will leverage its expertise in consumer goods to support Noodles & Company in connecting with customers through data-driven and market trend-informed strategies.

This development is seen as a strategic alignment for both entities, with Ruder Finn providing the necessary support to help Noodles & Company strengthen customer loyalty and reach new audiences.