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| Women In Tech |
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| Booking.com research reveals how women in tech are stepping up to drive change, and their views on the corporate-led initiatives that are needed to cement a diverse workforce for the future. Read more |
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| Mobile Keyless Entry |
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| Destination resort elevates guest experience with leading lock and keyless entry combo Read more |
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| Google Travel Tools |
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| In the world of luxury travel, two superpowers currently prevail above all: personalization and intuition. The better a hotel, app, or travel company can respond to users' needs and desires - and ideally, predict them before they bubble up to the surface - the more likely they are to gain a loyal following. Read more |
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| Hotel Marketing Technology |
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| Antoine Auburn, a Bordeaux-native and travel passionate, says a wider adoption of hotel marketing technology could be pivotal in avoiding overtourism from arising in popular hot spots and driving tourists to rural areas where they are needed most. Read more |
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| Measure What Matters Travel Marketing Playbook |
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| At its APAC Travel Summit, Facebook released its Measure What Matters Travel Marketing Playbook - a guide for Asia Pacific travel marketers, to help them navigate the complexities of the travel industry’s digital ecosystem. Read more |
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| Hospitality Social Media News |
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| We’re nearing the end of the year and are getting ready for the big holiday rush, but now is no time to let your social media marketing slide. There have been a lot of new updates that have rolled out in the past week that are directly relevant to hotels and resorts, to let’s dive in and look at each one. Read more |
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| Hotel Digital Marketer’s Whitepaper |
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| Now available for viewing and download, the HEBStrategy Q4 2018 Whitepaper Edition: The Hotel Digital Marketer’s Whitepaper, covers current trends and industry insights hoteliers should be paying attention to in order to have a strong digital presence. The whitepaper takes a deep dive into strategies that will help to reach different audiences. Read more |
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| The Principles Of Personalisation |
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| Avvio has released a whitepaper on personalisation which specifies six guiding principles for hotels to follow in order to optimise their digital profile. Read more |
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| Word-Of-Mouth Marketing |
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| According to surveys, word of mouth marketing impression results in five times more sales than a paid impression and people are 90% more likely to trust a brand endorsed by a friend. Read more |
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