As the appetite for trying new foods grows and consumers actively seek out new dining experiences, the traditional lines between eating out in restaurants or tucking into street food are blurring.
Update from Restaurantdata®.com on growing and emerging restaurant concepts
Update from Restaurantchains.net on growing and emerging restaurant concepts
The market research team at Zion & Zion conducted an in-depth brand personality study of the nation's largest quick service restaurant (QSR) chains. The study examines where the QSRs sit on five brand personality dimensions: Sincerity, Excitement, Competence, Sophistication and Ruggedness.