McDonald's Launches New 'McValue' Platform with Celebrity Partner John Cena

McDonald's has announced the launch of its new McValue menu, promising all-day savings at its restaurants across the U.S.

Jan 7, 2025 - 12:04
Jan 7, 2025 - 11:05
McDonald's Launches New 'McValue' Platform with Celebrity Partner John Cena

McDonald's has announced the launch of its new McValue menu, promising all-day savings at its restaurants across the U.S. The fast-food giant is celebrating this launch by partnering with actor and WWE superstar John Cena, a lifelong McDonald's fan. Cena has been chosen as the face of the McValue platform because he consistently surpasses fan expectations, mirroring McValue's promise of giving customers more than they anticipate.

The new McValue platform offers various choices and flexibility, catering to all occasions. Customers can customize their orders with the new 'Buy One, Add One for $1' offer and the popular '$5 Meal Deal'. McDonald's App will also feature special McValue offers, including free medium fries with a $1 purchase every Friday in 2025, and a free McCrispy chicken sandwich for new App users.

Local franchisees will also offer special deals on fan favorites like the McGriddle and App-exclusive offers like 20% off $10 or more. As part of the McValue promotion, McDonald's is partnering with 16 different brands to provide more than $3 million in promotional offers, including freebies like a one-month YouTube TV subscription, 20 minutes of free wi-fi on American Airlines, and a Tinder Gold Premium Access subscription.

The McValue initiative is all about getting more value than expected. Customers are encouraged to interact with McValue ads on various platforms to unlock free credits, upgrades, and ad-free entertainment for a limited time.