Marco's Pizza Launches New Store Design

Marco's Pizza, one of the nation's fastest-growing pizza brands, debuts its new store design in the greater Boise market, located in Meridian at 3135 E Overland. After extensive research and data-driven decisions, the brand unveils its new look that features aesthetic updates in addition to operational enhancements. The prototype is set to fuel the brand's continued nationwide growth and performance, while enhancing the guest experience.

The Meridian corporate-owned store opened on July 23, with a formal grand opening and ribbon cutting ceremony. In attendance were key members of the Marco's leadership team. Earlier this year, Marco's announced its development plan to bring four new locations to the Boise market, using it as a test bed for forward-thinking innovations.

With aim to further enhance the Marco's guest experience, the new store design features:

• Alignment with new brand platform, But Wait, There's Marco's™, with a fresh, contemporary Marco's brand aesthetic designed for the long term.
• Design updates include a creative refresh that delivers a brighter, more modern look and feel across all touch points.
• Pick-up door and pick-up window options for a frictionless customer experience.
• QR code/mobile access in-store on a designated wall for customer engagement.
• Strategic placement of beverage coolers for employees and customers, as add-on purchases.
• A warm and welcoming dedicated guest waiting area.
• Integration of new equipment, including the testing of warming racks and pizza lockers that hold multiple orders of hot pizza with quick and secure access, designed specifically for pick-up and third-party delivery needs.

"Our new store design marks a pivotal moment in our brand's evolution, serving as a cornerstone for our growth and the next chapter of our journey," said Tony Libardi, Co-CEO & President of Marco's Pizza. "This redesign is not just about aesthetics; it's about enhancing the customer experience, improving operational efficiency, and creating a welcoming environment that reflects our commitment to quality and innovation. As we continue to expand, these new stores will set the standard for our brand, showcasing our dedication to excellence and our vision for the future."

Whether guests are looking for a contactless ordering process, a quick option while on the go, a face-to-face encounter, a Marco's delivery, or a third-party delivery option, this new store design features a more seamless and efficient process for all.

"The new store design was meticulously crafted to cater to all audiences, ensuring both ergonomic and aesthetic enhancements," said Gerardo Flores, Chief Development Officer of Marco's Pizza. "Every decision was made with cost-consciousness and effectiveness in mind, optimizing performance and support for our franchisees while delivering an exceptional experience for our customers. The prototype is also designed for varied real estate footprints including both end-cap and in-line, creating flexibility as we expand."

As franchise development continues to grow, Marco's leadership prioritizes a development support system, including technology and tools to help identify territories for expansion, plus support in real estate, construction management, field operations, and information related to financing. Nearly half of Marco's current franchise network is comprised of multi-unit operators.