Marco's Pizza Debuts in Mexico City with 50 Store Master Franchise Agreement
Marco's Pizza opens its first Mexico franchised location in the Polanco neighborhood at Mariano Escobedo 456, Anzures, CP 11590, CDMX. The store is part of a 50-unit master franchise agreement that looks to develop locations in Mexico City, State of Mexico over the next 10 years.
Marco's Pizza opens its first Mexico franchised location in the Polanco neighborhood at Mariano Escobedo 456, Anzures, CP 11590, CDMX. The store is part of a 50-unit master franchise agreement that looks to develop locations in Mexico City, State of Mexico over the next 10 years.
To celebrate the opening, key members of Marco’s executive team traveled to Mexico to mark the brand milestone with a grand opening event.
Behind the opening is Grupo Pizza Amantes SA de CV, a Mexican company run by four business partners. With the main principals having more than 20 years of experience in the restaurant, hospitality, and retail industry, Grupo Pizza Amantes has been appointed as the master franchisee for Mexico City.
To celebrate the opening, key members of Marco's executive team traveled to Mexico to mark the brand milestone with a grand opening event. Special guests included Co-CEO & President Tony Libardi, Founder Pat Giammarco, Chief Development Officer Gerardo Flores, Chief Operating Officer John Meyers, in addition to various local influencers and government officials.
"Opening our first location in Mexico is a significant milestone for our brand, and we are thrilled to bring our delicious pizzas to the vibrant Polanco neighborhood in Mexico City," said Libardi. "Partnering with Grupo Pizza Amantes, who bring over 20 years of experience in the restaurant and hospitality industry, ensures that Marco's is well positioned for growth in this market. This grand opening marks the beginning of an exciting journey as we expand Marco's presence to Mexico, and our master franchisee is committed to delivering exceptional quality and service to new Marco's customers here."
The new end cap store spans 1700 square feet and features a unique walk-up pick-up window bringing convenience to customers. The store is also leveraging third-party delivery and testing delivery via scooters to maximize efficiency.
As franchise development continues, leadership prioritizes a strong development support system, including technology and tools to help identify territories for expansion, plus support in real estate, construction management, field operations, and information related to financing.
"The launch of our first location in Mexico represents a pivotal step in our international growth strategy," said Flores. "This milestone not only demonstrates our commitment to expanding our global footprint but also sets the stage for further international development. We are confident in our ability to replicate this success in new markets around the world, bringing our unique pizza experience to an ever-growing customer base."
Marco's currently touts 60-plus locations across the Bahamas and Puerto Rico through a master franchisee appointed for the Caribbean. Company leadership is expecting strong penetration in the United States to continue and is now strategically targeting international development with immediate opportunity in the LATAM region with future sights set on the Middle East, Europe, and Canada.