Kim Lewis Named CMO for Capriotti's Sandwich Shop

Premium Sandwich Franchise Brings on First-Ever C-Suite Marketing Executive

Apr 9, 2024 - 10:59
Apr 9, 2024 - 10:59

Capriotti's Sandwich Shop (Capriotti's) announced this morning the latest addition to its executive leadership team: Kim Lewis, the first-ever Chief Marketing Officer (CMO) for the brand. This appointment comes as Capriotti's continues to plant roots in new markets, introduce menu and tech innovations to its operations, and further establish itself as a category leader in the restaurant space across the country. 

Kim's experience in marketing spans well over two decades, including more than 15 years in the retail industry and most recently, 6+ years with Sonic Drive-In, where she held multiple roles leading digital strategy, integrated marketing communications and brand experience. She shared that the rapid expansion, core values and quality-focused culture of the Capriotti's brand drove her to join the team and take the helm of their marketing division. 

"Capriotti's offers incredibly craveable sandwiches with the highest-quality ingredients, but so many people haven't yet had the opportunity to try one. And it's my intent to change that. Whether it's my current favorite, the Wagyu Cheesesteak with hot peppers, our signature Bobbie with hand-pulled slow-roasted turkey, or any of our other mouthwatering subs, anyone can find their new favorite sandwich at Caps," Lewis said. "I'm so excited to help this incredible brand grow – the best is yet to come for Capriotti's Sandwich Shop." 

Capriotti's has invested significant resources this past year into reimagining how consumers interact with the brand, primarily by diversifying the real estate model to include more non-traditional formats and cost-effective plans. Such a sharp shift from the franchise's typical business offering necessitated a leader capable of spearheading a new era of brand building and reputation management. 

"Kim will play a crucial role in driving sales growth and franchisee profitability, strengthening brand awareness, and enhancing our digital channel campaigns and initiatives," said Capriotti's CEO Ashley Morris. "Aggressive leadership and vision are often the key to success. And as Kim has expressed, she wants to further Capriotti's market share and give customers a reason to keep coming back. That clear level of devotion is why she stood out."