Jollibee's U.S. Expansion: Chain Seeks High-Caliber Franchisees
Jollibee, the fast-food chain known globally for its fried chicken, has launched its first franchising program in the U.S. The chain is seeking franchisees who can contribute operational expertise and development capabilities and share in its mission to spread the joy of eating to everyone.
Jollibee, the restaurant brand recently named "America's best fast-food fried chicken" by USA Today, has initiated its first franchising program in the United States. The quick-service restaurant chain, recognized for its Chickenjoy fried chicken and diverse menu, is the flagship brand of Jollibee Foods Corporation (JFC), one of the fastest-growing restaurant companies worldwide.
The first North American Jollibee store opened in Daly City, California in 1998. The chain currently operates 76 U.S. stores across 14 states and 28 stores in Canada. The company's expansion goal is to increase its North American footprint to 350 stores in the coming years, with franchise-owned stores expected to make up the majority.
Jollibee's U.S. restaurants have reported robust sales, with the average gross sales for the prior calendar year reaching $4.3 million. The brand has maintained 50 consecutive months of positive same-store sales growth, a significant achievement in the quick-service restaurant industry. Jollibee's innovative menu and competitive pricing structure position it well to meet the growing demand for diverse fast-food options in the U.S. market.
Jollibee has established a U.S. subsidiary, JBM LLC (JBM), to oversee its U.S. franchise program. JBM is currently vetting potential franchisees with significant restaurant operations experience. The new franchise program will offer various ownership opportunities to accommodate various locations and business needs. Franchisees will benefit from Jollibee's comprehensive restaurant support and training program and the brand's strong customer loyalty.
About Jollibee Foods Corporation (JFC): JFC, also known as the Jollibee Group, is one of the fastest-growing restaurant companies globally. Its portfolio includes 19 brands with over 9,500 stores across 32 countries.
