Jollibee Continues U.S. Expansion with Sixth New Jersey Location

The restaurant chain Jollibee is expanding its presence in the U.S. with a new location in Union, New Jersey.

May 13, 2025 - 14:49
May 13, 2025 - 12:50
Jollibee Continues U.S. Expansion with Sixth New Jersey Location

Jollibee is expanding its U.S. presence with a new Union, New Jersey location. The grand opening is scheduled for May 14, 2025, at 2650 U.S. Route 22. This location is the sixth establishment in New Jersey and the 77th in the United States.

The new restaurant will be in a busy retail corridor, potentially tapping into a vibrant customer base looking for diverse dining options. Jollibee has existing locations in East Rutherford, Edison, Newark, and two in Jersey City: Journal Square and Hudson Commons.

The restaurant chain sees New Jersey as a key growth market. The company plans to accelerate growth in North America, aiming to become a $1 billion business by 2028. The brand also wants to expand in new cities like San Francisco, CA, and existing regions like New York City (Queens, NY) and Northern California (Stockton, CA).

The new Union location is along Route 22 and surrounded by top-tier shopping destinations, making it a potential hotspot for locals, commuters, and food lovers. Key details for this location are as follows:

• Address: 2650 U.S. Route 22, Union, NJ 07083

• Store Hours: 9AM – 12AM (midnight), seven days a week 

To celebrate the grand opening, Jollibee is hosting a three-day promotion. The first 50 in-store and drive-thru customers will receive Jollibee merchandise and food offers.