Joe Guith Takes Helm As New CEO of CKE Restaurants
CKE Restaurants has appointed Joe Guith, a seasoned industry leader with extensive franchising and brand expansion experience, as its new chief executive officer.
CKE Restaurants Holdings, Inc., the parent corporation of popular fast-food chains Carl's Jr. and Hardee's, has appointed Joe Guith as its new CEO. This appointment is effective immediately.
Guith comes to CKE Restaurants with a robust portfolio of experience in franchising, restaurant management, and expanding consumer brand reach. His previous tenure as CEO of Church's Texas Chicken saw substantial brand repositioning and strengthening franchisee relations. Under Guith's leadership, Church's Texas Chicken experienced substantial improvements in unit-level profitability and record sales, which contributed to the brand's expansion to over 1,500 locations across 23 countries.
Besides Church's Texas Chicken, Guith held significant leadership positions at GoTo Foods (formerly Focus Brands), McAlister's Deli, Cinnabon, and The Coca Cola Company.
On his appointment, Guith expressed his excitement about joining CKE Restaurants. He stated, "I am honored to join such a respected and iconic company. Carl's Jr. and Hardee's have a rich history of delivering craveable flavors and exceptional service, and I am eager to work with the talented team and franchisees to build on this legacy."
Sarah Spiegel, a board member at CKE and the interim CEO, voiced her confidence in Guith's ability to drive the company forward. She stated, "Joe brings a blend of industry expertise and visionary leadership that perfectly aligns with our goals for Carl's Jr. and Hardee's. We are confident that his proven track record in brand growth and operational excellence will drive our company forward, allowing us to reach new levels of success and innovation."
CKE Restaurants Holdings, Inc., a privately-owned company based in Franklin, Tennessee, operates Carl's Jr. and Hardee's restaurants.
