Hospitality Technology Trends to Ramp Up Customer Experience in 2024

The role that hospitality technology trends plays in our industry to meet customer demand is becoming vital for a successful business. Consumers are extremely discerning with how they spend their money now more than ever, and they are looking for experiences that are elevated beyond the normal night out. They desire unique access to interesting dining experiences and group celebrations for all sorts of milestones and occasions! Finding tech solutions that help you successfully execute these experiential components into your offerings is crucial. 

As you look to scale and continue to drive revenue, thoughtful attention needs to be put towards software that will simplify this component without increasing the workload for existing staff. Let’s explore three innovative ways to supercharge your hospitality tech stack in order to help elevate the customer experience while enhancing operational efficiency and maximizing revenue.

Transforming Your Venue With Ticketed Experiences and Smart Technology

While many restaurants and venues have already seen the value of private events for increasing revenue, there is another aspect of event management that still has room for revenue growth: ticketed events. Extensive market research shows that creating the allure of exclusivity and offering ticketed events will facilitate a new era of event experiences and lucrative revenue streams. Built on the Tripleseat engine, Tripleseat Tickets is more than just ticketing software; it’s a comprehensive platform that facilitates seamless event creation, attendee registration, and ticket management. What sets Tripleseat Tickets apart is its ability to drive event conversions effortlessly, catering to a wide range of event types — from intimate chef’s tastings to beer flights and paired wine dinners.

Seamless Integration and User-Friendly Interface with Tripleseat Tickets

Tripleseat Tickets stands apart with its seamless integration with the existing Tripleseat platform. While you can opt to use Tripleseat Tickets as a stand-alone product, the powerful integration with Tripleseat allows event organizers to easily create events that automatically pre-populate event fields in Tickets, significantly reducing the administrative workload and potential for error. Moreover, the user-friendly interface ensures that setting up an event and managing ticket sales is straightforward, even for those with minimal technical expertise.

Understanding that no two events are the same, Tripleseat Tickets offers the flexibility of various ticket types to cater to different audience segments and event formats. Whether offering special VIP tickets, early bird prices, or general admission, organizers can customize ticket offerings to match each event’s unique needs. Additionally, the ability to promote ticket sales through customizable branded landing pages enhances marketing efforts, providing a professional and cohesive look that aligns with the event’s branding.

The Future of Event Management

Access to real-time data is crucial for making informed decisions in the fast-paced world of events and hospitality. Tripleseat Tickets excels in this area by offering real-time sales and attendee data, allowing organizers to monitor ticket sales, adjust marketing strategies on the fly, and ultimately maximize revenue. Coupled with secure payment processing, attendees can rest assured that their transactions are safe, enhancing trust and credibility for the event organizers. By harnessing the power of Tripleseat Tickets, event professionals can elevate the experience, ensuring a seamless process for all parties involved and setting a new benchmark in the industry.

Solving the Large Party Reservation Problem for Restaurants and Guests

In today’s digital world, absolutely no one wants to pick up the phone to book a flight or reserve a hotel room, so why would anyone want to call a restaurant to book dinner out with friends? Unfortunately, as soon as someone decides to go out with more than 6 people and tries to book it online, they are faced with that ever-dreaded message, “PLEASE CALL THE RESTAURANT TO BOOK.” Until now, there was no solution to help restaurants and consumers reserve tables for large parties, and Tripleseat has launched a one-of-a-kind solution to handle those bookings. 

Embracing the Gold Mine of Large Group Dining

The introduction of Tripleseat’s Large Party Reservation, built on the TripleseatDirect platform, shines a spotlight on an untapped gold mine: large group dining. This niche, hovering between regular dining and event-scale gatherings, typically encompasses groups of 6-20 guests – the perfect size for celebrations such as birthdays, anniversaries, and corporate gatherings. Booking a reservation of 6+ people is a challenge for consumers looking to book a table, as well as the restaurants trying to accommodate them. For restaurants, large parties can be difficult to manage, and they turnover much slower than a 2-top or 4-top does, frequently resulting in lost revenue. With TripleseatDirect Large Party Reservations, venues can significantly amplify their average check sizes. It’s not just about serving more customers; it’s about indulging them in a way that transforms each celebration into a revenue opportunity.

How TripleseatDirect Elevates the Experience

Tripleseat’s new Large Party Reservation feature powered by TripleseatDirect solves the headaches of reserving and servicing large reservations by enabling the restaurant to offer online table availability, pre-ordering, and up-front payment. Armed with all the details for the reservation, the kitchen has time to prepare in advance, and the venue can staff appropriately, resulting in a positive and profitable experience for everyone.

TripleseatDirect simplifies the booking process and allows customers to effortlessly select dates, times, and locations, browse menu options, and complete payments—all within a user-friendly online platform. The result? A stress-free planning experience that empowers customers and positions your venue as their first choice for hosting memorable gatherings.

The process doesn’t end with the booking. Once a reservation request lands on your Tripleseat dashboard, you’re in full control. Approve the event and handle the details easily within Tripleseat, or engage with the customer as needed to fine-tune their experience. It’s this flexibility and direct line of communication that sets TripleseatDirect apart, ensuring each event is as unique as your guests.

TripleseatDirect with the Large Party Reservation feature heralds a new era for restaurants and venues. Turning tables into profit centers has never been easier—or more enjoyable. Managing reservations for large groups no longer needs to create stress for venues. Use TripleseatDirect to transform the approach of event management, making your establishment the go-to destination for large parties and substantial profits.

Resolving the Headache of Event Payments

When it comes to event experience for your clients, convenience is king. From start to finish, you’ll want to think about making all parts of the event straightforward and easy – during the booking process, the actual hosting of the event, all the way to the last interaction between your venue and the event. An important element of the “event close” is a fast, simple, and secure payment transaction to finalize the event bill. TripleseatPartyPay was created with this convenience goal in mind. If you’re an event professional looking to simplify payment collection, supercharge event sales, and boost your revenue, PartyPay should be your go-to online payment solution. 

Seamless and Secure Transactions

With Tripleseat PartyPay, event businesses can turn their backs on convoluted payment processes, ushering in easy and seamless transactions. This solution offers a secure payment experience, accepting major credit/debit cards and ACH bank transfers effortlessly. Your clients enjoy the same frictionless experience and simple payment transaction. Centralized in one intuitive platform, PartyPay ensures no revenue opportunities are missed. Moreover, the platform allows for flexible final payments via QR codes on BEOs, adding convenience and versatility to the process. PartyPay prioritizes security, adhering to PCI compliance and industry standards to safeguard sensitive payment information, instilling trust and confidence for everyone. PartyPay provides award-winning support to Tripleseat customers, ensuring assistance is readily available whenever needed and removing the need to speak with a third party, further enhancing the user experience.

Leverage the Convenience of QR Codes

The days of chasing down customers for their final payment are over. Customers desire easy solutions. The QR Codes feature of PartyPay is a simple and real-time solution to closing out an event. Event managers can swiftly review all charges, allow for real-time additions, and enable guests to make immediate final payments, enhancing the closure experience for all parties involved. By providing QR code-enabled digital documents for payment, Tripleseat enhances customer experience, allowing guests to settle bills swiftly and focus on enjoying the event, potentially fostering greater satisfaction and loyalty.

The Future is Bright and Profitable

These innovative tools are designed to improve customer experience and increase revenue by introducing ticketed events, optimizing venues for large-party reservations, and making event payments easy. By embracing Tripleseat Tickets, TripleseatDirect Large Party Reservations, and PartyPay with QR codes, hospitality industry professionals can unlock new levels of success, ensuring their events and venues not only meet but exceed the evolving expectations of their guests in 2024 and beyond.

Editor’s Note: This article’s content appears in the Spring 2024 issue of Seated magazine.

Use the Right Hospitality Software in 2024 and Beyond

TripleseatDirect enables restaurants and hotels to offer on-premise and off-premise events, and catering to be booked by their clients, directly from their website, social media platforms, or EventUp. TripleseatDirect provides your customers with a simple online booking solution where they can book, plan, and pay for in-house private events, off-site catering, pickup, delivery, and large party reservations with zero friction.

If your venue isn’t using TripleseatDirect feature yet, head on over to our TripleseatDirect page for more information or to book a demo.