Grubhub Debuts "Grubhub Will Eat the Fees" Benefit With National Big Game Commercial Starring George Clooney

Grubhub has announced the launch of a new benefit that eliminates delivery and service fees on restaurant orders over $50. The announcement coincides with the company's first national Big Game commercial, which features actor George Clooney and director Yorgos Lanthimos. The commercial is scheduled to air in the third quarter of the Big Game on Sunday, February 8.

According to Grubhub, the new benefit is a core part of its business model and is intended to be available long term. The company states that the average fee on an order over $50 across delivery apps is about $13. The benefit applies to both individual and group orders, with taxes and certain regulatory or government-mandated charges, such as bag charges, still applicable depending on location.

The "Grubhub Will Eat the Fees" commercial, created and produced by the agency Anomaly, is set at a dinner party and depicts Clooney announcing the removal of fees. The campaign extends beyond the television spot and includes out-of-home advertising, digital activations, and exclusive restaurant deals.

Grubhub is offering a series of promotions in connection with the launch of the no-fee benefit. During Big Game week, from February 1 to February 8, diners can access the benefit and combine it with limited-time offers from several brands. The following deals are available:

- Chipotle: $20 off $50+ (available through February 15)

- Popeyes: $15 off $50+

- Burger King: $20 off $50+

- Taco Bell: $15 off $50+

Additional winter deals will be available throughout February and March, including:

- Papa Johns: $15 off $50+

- KFC: $15 off $50+

- Pizza Hut: $15 off $50+

- Shake Shack: $15 off $50+

- Wingstop: Free 15pc Wings on $50+

- Jimmy John's: $15 off $50+

- Chili's: $10 off $50+

- Buffalo Wild Wings: $15 off $50+

Grubhub states that these offers will rotate throughout February and March. The company encourages users to check the Grubhub app for full details and availability.

The new benefit is available on restaurant orders over $50, with the stated goal of providing savings for diners. The campaign is supported by a broader marketing effort that includes advertising and digital promotions.