Everbowl and NBA's Jayson Tatum Open First of Five Stores in Boston
The opening marks the beginning of a five-store partnership between the quick-service superfood franchise and Boston Celtics player, Jayson Tatum.
The first everbowl store in Boston, Massachusetts has officially opened its doors in Woburn. The opening marks the beginning of a five-store partnership between the quick-service superfood franchise and Boston Celtics player, Jayson Tatum.
The grand opening featured an exclusive private party for Tatum, his family, and friends, including some of his Celtics teammates. Following this, a larger celebration welcomed the local community. The enthusiasm was high, with many locals camping out from midnight. The first 50 guests received autographed postcards from Tatum, the first 300 were gifted free bowls, and most attendees left with everbowl merchandise.
Everbowl President Trevor Sacco expressed his gratitude for the local support and highlighted Tatum's commitment to health and community as a defining factor for the partnership. The quick-service restaurant chain, known for its focus on superfoods, is rapidly expanding and has 90 franchise units.
The menu is designed around the concept of "Stuff that's been around forever," offering a variety of frozen bases topped with fresh fruits, superfoods, and nut butters. It also includes smoothies, toasts, and seasonal beverages.
Tatum expressed his enthusiasm for the partnership and stressed the importance of a nutrient-rich diet for athletic performance. As part of the celebration, the store introduced the Tatum Bowl, a custom creation featuring pitaya and cocoa love bases topped with granola, blueberries, pineapple, and gummies from Tatum's own health-conscious candy line, Small Wins.
