Erin Walter Steps into Chief Marketing Officer Role at Freddy's Frozen Custard & Steakburgers
Freddy's Frozen Custard & Steakburgers has appointed Erin Walter as the new Chief Marketing Officer (CMO), marking a significant step for the fast-casual restaurant chain's marketing strategies and business growth.
The fast-casual restaurant, Freddy's Frozen Custard & Steakburgers, recently announced the promotion of Erin Walter to the position of Chief Marketing Officer (CMO). Walter, in her new role, will manage all aspects of the company's marketing strategies in close collaboration with the executive team. The main focus of her leadership will be to increase brand recognition, guest engagement, and overall business expansion.
Walter brings more than two decades of industry experience to the role. She was appointed Vice President of Brand Marketing at Freddy's in 2021 and previously held several roles at Global Franchise Group, including Director of Marketing for Round Table Pizza. Freddy's President & CEO, Chris Dull, expressed confidence in Walter's strategic vision, creativity, and her ability to take Freddy's to new heights.
Freddy's Frozen Custard & Steakburgers is a leading fast-casual franchise with over 550 locations across 36 states in the U.S. The brand offers a unique combination of cooked-to-order steakburgers, all-beef hot dogs, shoestring fries and other savory items, along with freshly churned frozen custard treats.