Eggs Up Grill Targets 25 New Locations in Atlanta Area

Eggs Up Grill is set to expand its footprint in the Atlanta metropolitan area, identifying more than 25 new territories for potential franchise development. This move is part of the company's strategy to expand its presence in Georgia, where it currently operates 15 locations.

The expansion is driven by the brand's recent growth metrics, which include a 40 percent increase in average restaurant volumes since 2019 and 19 consecutive quarters of same-store sales growth. These factors have contributed to the brand nearly doubling in size, with an average unit volume exceeding $1.5 million per year.

The company is seeking multi-unit operators and local entrepreneurs to join its franchise network. The expansion aims to leverage the Greater Atlanta area's growing population and suburban development. According to the Atlanta Regional Commission, the metro area added approximately 65,000 new residents in the past year, making it one of the fastest-growing regions in the United States.

Eggs Up Grill's business model, which includes daytime-only hours and an average check total under $15, is designed to attract both franchisees and customers. The company is targeting high-growth neighborhoods, including Gainesville, Lawrenceville, Newnan, Douglasville, Cartersville, Athens, and Columbus, for initial development.