Domino's Pizza China Expands to 13 More Cities
Domino's Pizza China (DPC Dash), the exclusive master franchisee of Domino's Pizza in mainland China, Hong Kong, and Macau, has announced its expansion into 13 additional cities. This was marked by opening 14 new stores during the Christmas and New Year holidays.
Domino's Pizza China (DPC Dash), the exclusive master franchisee of Domino's Pizza in mainland China, Hong Kong, and Macau, has announced its expansion into 13 additional cities. This was marked by opening 14 new stores during the Christmas and New Year holidays.
The recent expansion took place in Shenyang, Chongqing, Taizhou, Zhengzhou, Shaoxing, Nanning, Shijiazhuang, Zhanjiang, Zhangzhou, Quanzhou, Nanchang, Yantai, and Zhangjiagang. These new locations have increased the company's presence across the country. The new stores have been positively received, with customers eagerly participating in the festive store openings. Currently, DPC Dash does not offer delivery services at these new locations due to the high demand for dine-in.
DPC Dash has penetrated 46 mainland China cities, providing consumers competitively priced pizza. The locations for the new stores were chosen strategically, based on local consumer demand and market potential, to offer a convenient dining experience.
Expanding into new cities aligns with DPC Dash's "Go Deeper, Go Broader" store network strategy. Since 2017, DPC Dash has seen significant growth, increasing from just over 100 stores in 2017 to more than 1,000 nationwide in just seven years. The company intends to maintain this momentum, opening approximately 300 to 350 new stores in 2025 and 2026.
Aileen Wang, CEO of DPC Dash, expressed her delight in reaching the milestone of expanding into 13 new cities. She emphasized the company's commitment to a consumer-centric approach. She stated her belief that DPC Dash's growth would continue alongside its customers due to its quality, innovative spirit, and dedicated team.
The company adheres to its 4D strategy, focusing on Development, Providing Delicious pizza at value, Delivery, and Digital, to ensure sustainable growth. DPC Dash has been consistently enhancing product quality and optimizing store operations, leading to consecutive years of sales growth.
Looking forward, DPC Dash aims to further expand its market, enhance its brand influence, and continue to provide quality service and innovation.