Craveworthy Brands to Open Multi-Concept Food Hall at Georgia Tech Student Center

Craveworthy Brands will open several of its restaurant concepts at the Georgia Institute of Technology in August 2026. The new venue, Crave Kitchen Georgia Tech, will be located on the second level of the John Lewis Student Center and will serve the university’s community of more than 56,000 students.

The food hall will feature five brands: Big Chicken, Fresh Brothers, Kinnamōns, Krafted, and Taim Mediterranean Kitchen. Big Chicken will offer chicken dishes inspired by Shaquille O'Neal’s childhood favorites. Fresh Brothers will serve Chicago-style thin crust pizza with a California twist. Kinnamōns, a cinnamon roll concept by Ndamukong Suh, will feature bakery items made with locally sourced ingredients, unique glazes, and seasonal flavors. Krafted will offer smashburgers, cheesesteaks, and globally inspired hot dogs. Taim Mediterranean Kitchen will provide fresh, customizable Mediterranean street food.

The location is designed to support breakfast, lunch, dinner, and late-night service, with options for dine-in, takeout, and delivery. Crave Kitchen Georgia Tech will also provide catering services across its brand portfolio, including Dirty Dough cookies as a dessert add-on for campus events and group orders.

Crave Kitchen will operate under a centralized system that includes a shared supply chain, unified training platform, and integrated technology stack. This model enables management of multiple brands in a single setting and allows venue partners to work with a single operator.

The Georgia Tech opening is part of Craveworthy Brands’ broader expansion into nontraditional venues such as universities, airports, stadiums, casinos, and resorts. The company recently announced its entry into India and is pursuing additional nontraditional development opportunities.