Craveworthy Brands Becomes Managing Partner of Gregorys Coffee

Craveworthy Brands has announced its investment in Gregorys Coffee, a specialty coffee company based in New York City, becoming its managing partner. This partnership is set to facilitate Gregorys Coffee's expansion efforts across the United States, leveraging Craveworthy's operational expertise.

Gregorys Coffee, founded in 2006 by Gregory Zamfotis, currently operates over 50 locations nationwide. The company plans to franchise its operations starting in the fourth quarter of 2025. This strategic move is part of a broader effort to capitalize on the growing U.S. specialty coffee market, which is projected to reach $81.8 billion by 2030, according to Grand View Research.

Craveworthy Brands, along with its partners Branded Hospitality, Everstar Asset Management, Harborfield Management Co., LLC, and Kitchen Fund, will provide management and operational support to Gregorys Coffee. The partners aim to enhance the coffee brand's systems and expand its market reach while maintaining its established identity.

Gregorys Coffee will continue to focus on its core offerings, including hand-roasted coffee and a food program developed by an in-house registered dietitian. The company emphasizes sourcing and roasting coffee in New York City, which will remain central to its operations.

The partnership with Craveworthy Brands is expected to provide Gregorys Coffee with the resources needed to scale its operations and increase its footprint in the competitive coffee market. The collaboration will also involve Craveworthy's expertise in operations and training, supporting Gregorys Coffee's growth while preserving its brand identity.

This development comes as the demand for specialty coffee brands continues to rise, with 66 percent of U.S. adults reportedly drinking coffee daily, according to The Food Institute.