Chuck E. Cheese Expands Global Footprint with Multi-unit Agreement for Australia Market

Chuck E. Cheese announced its expansion into the market of Australia. This move is made possible through a strategic master franchise partnership with Royale Hospitality Group.

Jan 11, 2024 - 06:58
Jan 11, 2024 - 06:59
Chuck E. Cheese Expands Global Footprint with  Multi-unit Agreement for Australia Market
Chuck E. Cheese Expands Global Footprint with Multi-unit Agreement for Australia Market

Chuck E. Cheese announced its expansion into the market of Australia. This move is made possible through a strategic master franchise partnership with Royale Hospitality Group.

The multi-unit agreement is set to redefine family entertainment across Australia by introducing a reimagined Chuck E. Cheese kid-friendly experience that seamlessly blends its classic offerings with cutting-edge interactive play and activities. The concept will feature a variety of experiences catering to the entire family alongside the most popular arcade games, pizza and entertainment that have made Chuck E. Cheese the place for birthday celebrations and family fun for nearly 50 years.

"Chuck E. Cheese is a powerful global brand that transcends language and cultural boundaries, centered around the timeless essence of family fun," said Mario Centola, COO of Chuck E. Cheese International. "We are thrilled to bring the magic of Chuck E. Cheese to Australia and to collaborate with the Royale Hospitality Group, a partner that shares our commitment to delivering exceptional family experiences."

"We look forward to crafting the Chuck E. Cheese brand for the Australian market. This is a momentous step towards establishing Chuck E. Cheese as the premier destination for families seeking an unparalleled kid centric entertainment and dining experience," said Ray Strauss, Managing Director of Royale Hospitality. "I am thrilled, along with my dedicated team, to embark on this exciting journey, taking Chuck E. Cheese to the next level throughout all of Australia."

Chuck E. Cheese continues to focus on its global expansion and breaking into new markets in Asia and Europe. Recently, the company has been busy remodeling its locations, elevating its entertainment offerings, and expanding its licensing footprint. Known for its flexibility as a franchise concept, it is dedicated to creating cherished memories for families worldwide, while also incorporating a localized look and feel into its locations. Beyond the family entertainment center experience the brand has a diverse cast of characters with namesake Chuck E. Cheese as the star of the show creating unbeatable experiences and fun for kids/families.