Betsy Schmandt to Lead A&W Restaurants As President and CEO
Betsy Schmandt has been appointed as the new Chief Executive Officer and President of A&W Restaurants, taking over from Kevin Bazner, who will remain as chairman.
A&W Restaurants has announced the appointment of Betsy Schmandt as its Chief Executive Officer and President. Schmandt, who previously served as the company's Chief Operating Officer and President, takes over the reins from Kevin Bazner, who will continue his association with the brand as Chairman.
Betsy Schmandt expressed her honor and enthusiasm in leading the iconic brand and pledged to enhance the A&W experience while building on the value proposition that has kept the brand afloat for 105 years. She said, "I'm deeply inspired by our franchise partners and their commitment to A&W's legacy. I'm determined to elevate and enhance the A&W experience while continuing to build on our value proposition and provide quality that "floats" above the rest."
In her previous roles as COO and President of A&W, Schmandt was instrumental in overseeing the business's day-to-day operations, aligning them with the company's long-term strategic goals. She brought to A&W her extensive leadership experience, including her tenure as the President of Franchising for Mrs. Fields and TCBY, where she demonstrated her ability to manage high-performing teams, develop brand-building strategies, and maintain strong partnerships.
Kevin Bazner, the former CEO and current Chairman of A&W, acknowledged Schmandt's significant contributions to the brand. He expressed his confidence in her leadership and passion for the brand. He stated, "Since joining A&W, Betsy has quickly made an impact here by providing strategic direction, operational insights, and innovative ideas to propel our brand ahead. Her passion and dedication to the brand assure us she's the right person for the role."
Bazner also highlighted the enduring legacy of A&W Restaurants, which continues to thrive after 105 years in business. He expressed his optimism for the company's future under Schmandt's leadership, saying, "With more than 105 years of experience in business, A&W Restaurants continues to withstand the test of time, and I'm excited to watch the next chapter ahead with Betsy at the helm."
