Bad Ass Coffee of Hawaii Plans Expansion with 23 New Stores in 2025

Bad Ass Coffee of Hawaii is set to have a significant expansion in 2025, following a successful 2024 that paved the way for its growth. The company plans to open 23 new stores this year, six launching in the first six weeks of 2025.

During 2024, the company signed 13 multi-unit development agreements, leading to 44 units by the end of the year. The newest franchisees bring a wealth of multi-unit, multi-brand experience to the company and are enthusiastic about its growth trajectory.

Bad Ass Coffee also made considerable investments in technological and franchisee support during 2024, including the full deployment of a back-office system to improve store management efficiencies, a robust national real estate partnership to fast-track the acquisition of new store locations, and an investment in its operations team to manage the projected store openings in 2025.

Scott Snyder, the CEO of Bad Ass Coffee of Hawaii, highlighted the company's commitment to being a franchisee-first organization, attributing it to the company's growth.

Looking ahead to 2025, the coffee franchise has several key initiatives. These include refining the brand message and experience at the store level, launching an upgraded loyalty and online ordering system in partnership with Paytronix, and supporting franchisees through extended training, operational business resources, and the continued use of the new back-office platform.

Bad Ass Coffee of Hawaii, founded in 1989, offers franchisees a proven business model, innovative technology, and a brand that resonates with modern consumers. The company provides a development support system, including teams, technology, and tools to identify the right territories for expansion, and offers expertise in financing, real estate, and construction management. The company is open to partnering with qualified individuals interested in multi-unit opportunities, with total investments between $454,200 and $920,500. Veteran franchisees also receive a $10,000 discount off the initial franchise fee.