Oracle Industry Connect

Sticks ‘n’ Sushi: Orchestrating Digital Transformation and Growth with Simphony Cloud from Oracle Hospitality - By Gene Yasuda

Oracle Hospitality

Oracle Hospitality were delighted to welcome Martin Garbrecht Damm, digital director for Sticks ‘n’ Sushi to the stage today at Oracle Industry Connect. Martin was keen to stress that at Sticks ’n’ Sushi the guest experience is everything. He also shared how using Oracle Hospitality’s Simphony Cloud solution is helping his company undergo simultaneous digital transformation and physical growth.

A basket of SushiWalking into the newest site of Sticks ‘n’ Sushi at the historic Tivoli Gardens in Copenhagen, you are hit by the meeting of two cultures: Japanese and Danish. An odd combination, many may think, but the pairing is making Sticks ‘n’ Sushi one of the most popular emerging restaurant chains in Denmark and is propelling its expansion across Europe.

Sticks ‘n’ Sushi was founded 22 years ago by brothers Jens and Kim Rahbek, and Thor Andersen. Taking inspiration from their half-Japanese, half-Danish background, they created a unique cuisine that combines two culinary traditions.

Known for its great food and exemplary service, Sticks ‘n’ Sushi is constantly striving to be one of the most innovative restaurants in the industry – setting new standards for training staff, communication, corporate responsibility, and advertising and design.

That drive for innovation led Sticks ‘n’ Sushi to embrace Oracle Hospitality’s Simphony Cloud point-of-sale solution. The Oracle Hospitality video team recently traveled to Copenhagen to capture the restaurant’s digital transformation, including its app-driven takeaway service.

“The guest experience is everything,” says Martin Garbrecht Damm, digital director for Sticks ‘n’ Sushi. “I’m trying to replicate that into the digital space, making a restaurant in the sky that people experience the same quality as if you were at an actual restaurant.”

Watch the video to see how Sticks ‘n’ Sushi makes that happen – and understand why Damm describes Oracle Hospitality as “our extended software family.”

The video also illustrates how Simphony:

  • Provides centralized control of an ever-growing enterprise
  • Helps make on-premise and off-premise ordering a universal brand experience
  • Helps accelerate international expansion with plug-and-play simplicity

Providing innovative technology that delivers such objectives is Oracle Hospitality’s mission, which Damm sums up best: “They’re helping us figure it out, and it gives us simplicity into our IT organization.”

Learn more about Simphony point of sale on our website, and request more information here.


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