Excerpt from The Verge
For this week’s episode of Why’d You Push That Button, we look into restaurant reviews and why people leave them. We talk to a Yelp Elite member, Dominek, as well as a restaurant owner named Benham about how Yelp affects their lives. Then we take our questions to Brian Boshes, product manager of contributions and community, who explains why he thinks people leave reviews and whether they’re tearing apart the fabric of our society.
What are the reasons that people use Yelp?
I think the three main ones that we tend to categorize most of the feedback we get when we ask users why they contribute to Yelp. The first one is altruism, and that tends to be the biggest one so there’s this idea that they’ve gotten so much out of Yelp, and they want to give back to the community, or they’re champions for their local community and they want everyone around them to have the same great experiences that they’re having.
The second one is experience, so these are your food journalers, or your food bloggers, or people who are really participating in Yelp mostly for their own benefits. They like writing about their experiences. It’s kind of like their experience diary if you will.
The third theme is very feedback-driven. Thankfully, most of it is positive feedback, but it’s giving feedback either to other people, or mostly to the business themselves, so a thank you of what a great experience they had, or some suggestions for improvement.
Ashley: Do people tend to come to Yelp for positive reviews? Or do you find this 50/50, like if people have a negative experience, they want to tell the world about it?
Yeah, I mean thankfully around 80 percent of the reviews on Yelp are your three, four, five stars. The feedback, the reviews on Yelp tend to skew very positively — five star obviously being the biggest bucket of the three, four, and five stars when you sort of break it up. Yeah, I’m happy to say that most of the feedback is positive.
Logos, product and company names mentioned are the property of their respective owners.