Nearly one-quarter (24 percent) of restaurant operators who have not upgraded their core restaurant management and POS systems within the past three years plan to do so in the next 12 months, according Starfleet Research in the latest edition of its popular Smart Decision Guide to restaurant management and POS technologies.
The resource is currently available for complimentary download and can be accessed here.
Among the key findings:
- 95 percent of restaurant operators view the ability to improve guest satisfaction and the quality of the guest experience as one of the biggest benefits one can expect to gain with the right restaurant management and POS system
- 89 percent of restaurant operators cite the need for driving increased operational efficiency, including staff productivity, and reducing inventory waste as a key success factor
- 78 percent of full-service restaurants, and 62 percent of quick service and fast casual restaurants achieved "significant" or "dramatic" improvement in both operations and revenue performance after deploying a next-generation restaurant management and POS system
Published last quarter, the latest edition of this Smart Decision Guide has been downloaded by thousands of restaurant owners and operations eager to leverage next-generation technology solutions to their advantage. It has been revised and expanded from previous editions to reflect the latest market trends, guest behaviors and technological innovations.
According to the research, restaurant performance improvement depends to a large extent on technology interoperability and data integration. If applicable, the POS system needs to seamlessly connect with online ordering systems, guest-facing apps, kiosks, display hardware and any number of third-party modules and solutions, such as those related to inventory management and workforce management.
In a hotel or resort location, the POS may need to integrate with the hotel property management system (PMS). Large, complex restaurants and chains often need to integrate applications across multiple locations. Increasingly, the POS system also needs to integrate with third-party CRM, marketing and guest loyalty and rewards management solutions, allowing restaurant operators to gain a deeper understanding of guest preferences and deliver more personalized messages and offers as well as tailored services, such as seating and beverage options based on preferences.
The ability to customize communications based on purchases, frequency, dayparts, preferences, etc., depends on the ability to connect, interface and seamlessly share data, preferably in the cloud. According to the research, 91 percent of restaurant operators “agree” or “strongly agree” that technology platform interoperability and compatibility is a key success factor for restaurant performance improvement.
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