Quaker Steak & Lube announced today that Bruce Lane has been promoted to vice president of operations and franchise services. Lane joined the company earlier this year as vice president of franchise services and has been a fundamental part of TA Restaurant Group's ongoing plans to reinvigorate the 43-year-old brand and grow Quaker Steak & Lube into a nationally recognized concept through franchising. In his new role, Lane will be responsible for leading the brand's internal operations and franchise teams, as well as continuing to spearhead strategic efforts to propel Quaker Steak & Lube's national footprint through franchising.
"While it's only been a few months since Bruce joined the Quaker Steak & Lube executive team, he's brought a wealth of knowledge and experience to the table and has been highly instrumental in our efforts to expand the brand's footprint," said John Ponczoch, Senior Vice President of TravelCenters of America and head of TA Restaurant Group. "We're thrilled to announce this well-deserved promotion, and have no doubt that expanding Bruce's role will accelerate the momentum we've generated this year through our aggressive efforts to evolve Quaker Steak & Lube and transform it into a nationally recognized brand."
Since joining Quaker Steak & Lube in June, Lane's extensive experience and deep understanding of the franchising industry established him as an integral part of TA Restaurant Group's revitalization of the brand and aggressive efforts in franchise development. In addition to having more than 25 years of experience developing operationally sound and profitable restaurants and implementing growth and marketing strategies for several national foodservice and retail brands, Lane was also a multi-unit franchisee of Waffle House.
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