Chemistry is adding some new flavors to its client roster with a recent client win. The agency has been named agency of record for RA Sushi Bar Restaurant, an innovative and fun sushi restaurant and bar chain with 25 locations in nine states.
Chemistry is utilizing its creative, digital media and public relations teams to execute integrated campaigns for RA Sushi's marketing efforts. RA Sushi was founded in 1997 in Scottsdale and is celebrating its 20th anniversary later this year.
"Chemistry's passion for our marketing needs really shined through from the moment we met the team," said Tom Baldwin, president and CEO of RA Sushi Bar Restaurant. "We know their expertise will help us as we continue to find new, creative ways to introduce our Japanese-inspired cuisine and innovative cocktails to consumers in each of our markets."
Chemistry's public relations team helped to launch RA Sushi's 13th annual Nicky's Week. The event featured a special menu with a portion of sales benefitting St. Jude Children's Research Hospital. RA Sushi's total donations surpassed the $2 million mark in 2017. Chemistry is currently testing a new digital advertising campaign and is in the planning process for a 20th anniversary celebration in all RA Sushi Bar Restaurant locations in October.
"Working with the RA Sushi brand provides our teams with the opportunity to be as innovative and creative with the marketing as RA Sushi is with their menu," said Tim Smith, president of Chemistry Atlanta. "We are looking forward to a great relationship growing the RA Sushi brand."
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