Former Franchising Executive Opens First of Six New Tropical Smoothie Cafe Locations

Tropical Smoothie Cafe

Residents looking for a taste of the tropics will be in for a treat on Sat., Aug. 19 as the new Tropical Smoothie Café (TSC), located at 1630 Scenic Highway North, Suite F, will hold a Grand Opening Celebration starting at 7:00 a.m.

The Snellville location is owned by franchisee Michael Shattuck, previous president of FOCUS Brands International, a leading developer of global food service brands. With over 40 years of experience, Shattuck joined the brand just one year ago and is recognized as one of TSC's newest multi-unit operators. The franchisee is underway to open a total of six locations throughout Gwinnett County. 

"I am a strong proponent of the franchise business model and believe in the power of a group of driven individuals focused on the development of a brand," said Shattuck. "Tropical Smoothie has a great product, strong positioning and a value system I believe in."  

As a resident of Atlanta, Shattuck takes pride in contributing to his community and partners with two local organizations – Youth Subsidized Work Experience Program and Briggs & Associates – to help provide employment to individuals seeking new jobs. These agencies typically service those in need of first-time job opportunities in order to provide them with the chance to learn work skills and benefit from the mentorship in the workplace. "I view this as an opportunity to give back by sharing what I've learned through the decades with a whole new generation of people working in foodservice," he stated. 

The 1,730 square foot café features an island-inspired atmosphere. The new location will celebrate the Grand Opening Celebration with giveaways, product tastings and live entertainment. During the event, all TSC lovers will have the chance to walk away a winner as they take a spin on the café's very own prize wheel.* Guests will want to be one of the first 50 in line by 7:00 a.m. to win free smoothies for a year!** In addition, radio station Q100 will make an appearance to help kick off the opening with live music beginning at 12:00 p.m.

 *Winning prizes will be distributed while supplies last. 
 **After purchase, the first 50 customers in line will receive a coupon good for one free smoothie per week for 52 weeks.

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