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Rita's Announces New Test Store Concept - Rita's Italian Ice & Creamery

Rita's baked waffles, cookies and brownies sandwiched between new Hand-Scooped Frozen Custard.
Rita's Announces New Test Store Concept - Rita's Italian Ice & Creamery

Rita's Italian Ice

Rita's also announcing a new test store concept in select markets - Rita's Italian Ice & Creamery - starring a rotating menu of new Hand-Scooped Frozen Custard, alongside Rita's signature Italian Ice and other 'cool treats.' Where available, two scoops of Hand-Scooped Frozen Custard will also be offered for 99 cents on National Frozen Custard Day.

"Frozen Custard has been at the core of our business since it was added to our menu more than 25 years ago, and while we're most widely known for our famous Italian Ice, our guests can't get enough of our award-winning Soft-Serve Frozen Custard," said Phyllis Savar Levy, Chief Marketing Officer at Rita's Italian Ice. "With this newly designed contemporary store concept, we're shining the spotlight on our wonderful Frozen Custard products. Each store will be offering an ever-changing selection from more than 35 delicious Hand-Scooped Frozen Custard flavors, and coupling them with freshly baked treats, like cookies, brownies and waffles, to make amazing custard sandwiches. We're looking forward to introducing this new treat experience to our guests on Frozen Custard Day and beyond."

Rita's new, rich and indulgent Hand-Scooped Frozen Custard, in addition to Rita's traditional Soft-Serve Frozen Custard, will be available at select Rita's Italian Ice stores around the country, as well as 10 newly designed Rita's Italian Ice & Creamery concept locations opening this year. At the new Creamery locations, the delicious Hand-Scooped Frozen Custard can be enjoyed on its own, in a build-your-own sundae, within a freshly baked waffle, brownie or cookie sandwich, or as part of a Cool Combo — a delicious pairing of Hand-Scooped Frozen Custard and Italian Ice. The new Creamery locations will offer an expanded menu, coupled with a fun and engaging experience to provide guests of all ages with their daily dose of happiness.

"The new Creamery concept is an exciting step forward for Rita's," added Levy. "We're focusing on what our guests know and love about us – deliciously unique products – and expanding upon it with Hand-Scooped Frozen Custard to ensure we have a 'cool treat' for every guest we serve. We're looking forward to officially testing this new concept, but the initial feedback has been overwhelmingly positive and filled with thousands of huge custard-covered smiles." 



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