Le Macaron French Pastries is gearing up for nationwide expansion with the recent announcement of its franchise opportunity. Following initial success with locations across eight states, the brand looks to continue momentum by partnering with local entrepreneurs in metropolitan cities across the United States.
Le Macaron French Pastry provides an authentic French experience for customers as French music plays in every cafe and guests are greeted with brilliant colors and a modern interior with simple decorations. The brand offers more than 20 flavors of macarons, as well as seasonal flavors, the menu extends to include French pastries, gelato, coffee, cakes, éclairs and more.
The French patisserie, known for providing guests with a ‘lighter’ dessert that has lesser calories than traditional American desserts, has grown to over 50 locations through strategic franchise partnerships. Le Macaron French Pastry founders, Rosalie Guillem and daughter Audrey Saba, decided to grow the brand through franchising in 2012 after seeing the success of their first location in Sarasota, Fla., and noticing a demand in the marketplace and industry for the concept.
“We pride ourselves on our originality and authenticity of our products—we want our guests to have the opportunity to indulge in a delicate and refined dessert, without having to consume hundreds of calories,” said Rosalie Guillem, CEO and co-founder of Le Macaron French Pastries. “We noticed American culture needed an authentic French experience, so by creating Le Macaron French Pastries we were able to bring a taste of home to the states while reuniting our family.”
Anticipating to close out 2017 with 70 locations signed, Le Macaron French Pastries has hit the ground running with 48 locations already opened since January 1, 2017 and an additional three slated to open this summer. Cities for target expansion include Boston, Charleston, Chicago, Denver, Nashville, New Orleans, Raleigh and Washington D.C.
“We saw an opportunity to treat the American palate with our authentic recipes while bringing our family together,” said Rosalie Guillem. “As a result of our brand’s popularity, we created a business model that can grow rapidly throughout the nation and requires zero on-site baking for franchisees. We are able to give our guests products that are always fresh and superior to others on the market as we grow our concept.”
With an initial investment range between $59,900 to $99,000 for a cart and $126,000 to $353,500 for a traditional café, Le Macaron French Pastries offers an attractive investment opportunity for entrepreneurs looking to enter the fast-casual industry. All of Le Macaron French Pastries products are made by French Chef Didier Saba in the kitchen headquarters.
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