Little Caesars Pizza is taking another step in its continued international expansion with the opening of its first-ever South American restaurant located in Santiago, Chile. Their grand opening on June 15 continues the brand’s rapid growth in Latin America, including stores in Mexico, Costa Rica, El Salvador, Guatemala, Honduras, and Panama.
With increasing demand for takeaway in Chile, Little Caesars and its area franchisee, Premier Caesars Chile SpA, plan to seize the growth opportunity for the company’s HOT-N- READY model with plans for an additional 30 locations in that country. HOT-N- READY means pizza hot out of the oven and ready when customers are. No need to call ahead, no need to wait and no limit! With Little Caesars HOT-N- READY pizza, customers get the convenience of going in and out in 30 seconds or less.
In addition to convenience, Little Caesars Pizza is known for its affordability, and was named the Best Value in America of all U.S. fast food and pizza restaurant chains for the past ten years.** The new Santiago restaurant will offer a large HOT-N- READY classic pepperoni or cheese pizza for just 5,000 Chilean Pesos.
“Customers crave value, but value goes well beyond just price,” said Little Caesars Pizza Senior Vice President of International, Paula Vissing. “At Little Caesars Pizza, we see value as the relationship between price, quality, taste, and convenience. Our menu is designed to satisfy those hunting for a great deal and great quality food.”
With the opening of the Santiago location, Little Caesars Pizza will operate restaurants in 6 out of 7 continents –North America, South America, Asia, Australia, Europe and Africa. Along the way, the company has consistently seen great demand for its value, convenience, and quality.
“As we’ve grown throughout the world we’ve seen that the factors that have contributed to Little Caesars’ growth in the U.S. – our fresh, never frozen pizza, and unparalleled value and convenience –continue to please a new set of customers internationally,” said Vissing. “Our HOT-N-READY model is unique among quick service restaurants and we’re excited to be able to introduce it to new markets in South America and around the world.”
Grand opening celebrations for the Santiago restaurant took place on June 15th and included a variety of fun games and giveaways, as well as HOT-N-READY pizza from Little Caesars for nearby university students and local residents.
**Highest-Rated Chain, Value for the Money based on a nationwide survey of national quick-service restaurant consumers conducted by Sandelman & Associates 2007 - 2016
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