Barberitos, a Southwestern Grille and Cantina franchise out of Athens, GA has named andDonovan their agency of record. After a creative review of several agencies, andDonovan was chosen to drive all creative marketing and advertising campaigns for the corporate brand as well as local store marketing efforts.
"We are really excited to partner with Barberitos," says andDonovan CEO Robert Donovan. "They are an innovative brand in the QSR space with a great story to tell." The agency, a new full service creative agency in Greenville, SC is lead by agency veterans Mike Weston (Creative Director) and Ryan Alford (Chief Marketing Officer) with day to day support from a broader team including Director of Client Services, Kate Redmond. "Barberitos has so much opportunity to break through in a crowded fast casual category," says andDonovan CMO Ryan Alford. "Our focus is on amplifying the brand narrative while driving local store sales."
"We are excited to work with the andDonovan team," Molly Huff, Director of Marketing for Barberitos, said. "They bring a new perspective to the marketing and their ideas really stand out." Barberitos, Inc. is a 48- store franchise, located in the southeast. As a quick-service restaurant concept each location offers authentic Southwestern cuisine including made to order burritos, tacos, salads, quesadillas and nachos. Committed to staying "farm fresh," all-natural vegetables are delivered to the stores and hand-cut daily, while whole chicken breasts and quality steak are chargrilled in-house.
Growth is the focus at Barberitos and Downing Barber, CEO, said, "We began the agency review to bring in a team that will foster that growth and drive innovation into the marketing of the brand."
With offices in Greenville, South Carolina, and Boca Raton, Florida andDonovan is a full service creative agency with digital roots - with clients across fast casual, technology, finance, health & fitness, alcoholic beverage and lifestyle categories. andDonovan is a privately held company comprised of ad industry veterans with extensive experience at agency shops including BBDO, DDB, Erwin Penland and Zimmerman. To learn more, visit andDonovan.com.
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