Plant-based Burger

Umami Burger Debuts Famed 'Impossible Burger' At Multiple West Coast Locations

This Spring, the plant-based burger will be on menus at nine Umami Burger locations in Los Angeles County
Impossible Burger at Umami Burger
Impossible Burger at Umami Burger

Umami Burger

Umami Burger introduces the Impossible Burger to its West Coast locations in partnership with Impossible Foods on May 18, becoming the first and only multiple location restaurant group to feature the famous plant-based burger in the Los Angeles area. Available at nine Umami Burger locations, the restaurants include Santa Monica, Broadway, Arts District, Hollywood, Los Feliz, Costa Mesa, Anaheim, Pasadena, and Thousand Oaks.

Jump-starting the gourmet burger trend by featuring premium ingredients and an extensive cocktail, beer, and wine selection in a casual setting, Umami Burger is a brand that remains ahead of the curve. Constantly striving to disrupt the market, Umami Burger brings together partners from the arts and design, to food and beverage, to pop culture and celebrity, inclusive of Cindy Crawford, Mindy Kaling, and Alton Brown.

"We are constantly innovating and expanding Umami Burger's menu options, trendsetting, and introducing our guests to new, umami-rich flavor combinations," states Sam Nazarian, Founder and CEO of Los Angeles-based sbe and Umami Burger's majority shareholder. "Through our partnership with Impossible Foods, Umami Burger will continue to provide guests with creative options that stick to the brand's differentiating taste and ambitious standards for quality." 

The term "umami", coined by Japanese chemist Kikunae Ikeda in the early 20th century, roughly translates to "deliciousness." Often called the "fifth taste" after salty, sweet, sour, and bitter, umami delivers the meaty, soul-satisfying intensity in foods such as seared beef, soy sauce, and mushrooms. 

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"Seventy years after Southern California popularized the burger and made it America's favorite food, Umami Burger ignited the 'better burger' trend and helped it spread worldwide," said Impossible Foods CEO and founder Patrick O. Brown, M.D., Ph.D. "Together, Impossible Foods and Umami Burger can keep the West Coast on the cusp of global food and restaurant trends."  

Umami Burger's Impossible Burger comes with two patties, caramelized onions, American cheese, miso-mustard, house spread, dill pickles, lettuce, and tomato, priced at $16.00. 

The Impossible Burger is the world's only burger that looks, handles, smells, cooks, and tastes like ground beef from cows - but is made entirely from plants, with a much smaller environmental footprint than meat from animals. Using roughly 75% less water, generating about 87% fewer greenhouse gases and requiring around 95% less land than conventional ground beef from cows, the Impossible Burger is produced without hormones, antibiotics, cholesterol, or artificial flavors. 

Following the Impossible Burger launch at Umami Burger's Los Angeles County locations, the Impossible Burger will debut in more fine-dining restaurants and multi-unit chains throughout the United States. After the Oakland facility is fully ramped up, the company plans to launch Impossible Burger in retail outlets and key regions internationally. In addition to the Impossible Burger, the company is developing additional types of plant-based meats, dairy products, and cheeses.



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