Excerpt from Business Insider
KFC is taking direct aim at McDonald's and Burger King with its latest sandwich.
The chicken chain is rolling out the Zinger Sandwich at all locations on April 24 as a limited-time offering for 14 weeks. The spicy sandwich is made with chicken breast fillet, and served with mayo and lettuce on a toasted bun.
"The burger boys sell over 2 billion of these fried chicken sandwiches a year," Kevin Hochman, KFC's president, said of the company's competitors in an interview with Business Insider on Monday. "The one thing they all have in common is they're all made in a central factory, they're frozen, and then they're refried at stores."
KFC, on the other hand, fries its chicken in store — something that Hochman argues makes a better sandwich.
"You can come to KFC and get a hand-breaded Zinger and a $5 fill up — that is just unbelievable value and a vastly superior sandwich," Hochman said. "Compared to a factory breaded sandwich, it will always be crunchier, more flavorful, more juicy."
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