2017 Chain Restaurant Consumers' Choice Awards

Technomic Announces 2017 Consumers' Choice Awards for Chain Restaurants

Research from Technomic's Consumer Brand Metrics reveals top-rated chains by consumers

Technomic

As part of our comprehensive Consumer Brand Metrics program, Technomic asks consumers to rate more than 120 leading U.S. restaurant chains on 60+ different attributes. The attributes capture the consumer experience from every angle, from the quality of the food to the overall brand reputation. The ongoing study records almost 100,000 consumer visits annually. 

Based on analysis of consumer ratings in four key areas, Technomic has determined the winners of the 2017 Chain Restaurant Consumers' Choice Awards:

 

Pillar of Excellence

Quick Service

Fast Casual

Full Service

Food Taste and Flavor

In-N-Out Burger

Schlotzsky's

Texas Roadhouse

Intent to Return

Papa Murphy's Pizza

Raising Cane's Chicken

Cheddar's Scratch Kitchen

Use of Technology Improves the Experience

Papa John's

Pollo Campero

The Capital Grille

Overall Takeout Capabilities

Hungry Howie's

Jimmy John's Gourmet Sandwiches

Brio Tuscan Grille

The Chain Restaurant Consumers' Choice Awards will be presented at Technomic's Consumer Insights Planning Program Conference, January 11-12, 2017, in Newport Beach, Calif.

Methodology

Consumer Brand Metrics is an ongoing research program that tracks consumers' attitudes toward, and usage of, leading restaurant chains and other foodservice venues. In 2016, the program currently includes 142 leading restaurant chains operating within the U.S. This includes Technomic's Top 100 U.S. Restaurants, as well as other category leaders and chains that have experienced significant unit and sales growth. Chains are added with each quarterly survey wave. 

To determine the winners, key consumer experience attributes were analyzed from four quarters, fourth-quarter 2015 through third-quarter 2016. Winners are based on top-box ratings, or a rating 5 on a 5-point scale, where 1 equals very bad and 5 equals very good. Top-two-box ratings were used for ties and other purposes.

Each chain may only win one Consumers' Choice Award each year; if a chain had the highest ratings on multiple Pillars of Excellence, it most often receives the award in the pillar in which there is the greatest difference between its ratings and the next-highest chain's ratings.



Logos, product and company names mentioned are the property of their respective owners.